A staple coffee brand puts its best foot forward.
Specialty roasted coffees are everywhere and that was just the problem facing this client. Grocery store shelves are crowded and standing out is hard to do. The coffee is phenomenal, but the packaging needed help grabbing the public’s eye. Fidelis ran a brand workshop, created a new visual language, and then made a botanical pattern and logo set that would make the packaging stand out. The outside matches the inside quality. Sales are up!
