Don Yeager, big time sports writer, author, and public speaker partnered up with his friend Ed Molitor. Ed is a business counselor and personal coach with a growing reach. He launched UNLEASHING GREATNESS as a one-day business conference – hosted at Texas A&M University in 2019. He needed a way to grab his audience’s attention and help them process through all the content. Much of his teaching incorporates sports philosophy and to business practices, so we landed on a sport-centric cereal box. Don and Ed were signing, and they were taken home as souvenirs. We also created a “playbook” with a conference schedule and session note sections as well as name-tag lanyards and signage for the event. We all had a great day at the conference and filled our playbooks full of great notes and practical guidance.
