Gig 'Em & Enjoy Your
H20
Why'd we give you this can of Liquid Death?
Because it is a prime example of
Making a boring something
(water)
Into a fantastic something
(Liquid Death)
So, here's a shout-out to the brilliant minds behind a great product.
In the mysterious black building right behind you, this is the kind of work we are putting our minds to every day...
BRAND is everything. It takes something boring like water and creates delight, identity, and a thump in the human heart. We love what Liquid Death did when they transformed H2O into metal-headed/transgressive/maniacal youth culture ...in a can. And - the market place has been slurping it up ever since.
BRAND doesn't happen accidentally, it takes strategy and bold decisions - it's our favorite thing. We like it even more than the mango chainsaw flavor.
