Our Services
The full-service approach to driving revenue
Brand
Development
Visual
Identity
Design & Website
Full-Spectrum
Marketing
Integrated
Marketing
What is
Integrated
Marketing?
[glad you asked]
Integrated marketing is a subcategory of the more general umbrella category: marketing. Marketing, as a term, is so broadly used in today's business climate that we are forced to be more specific. Do we mean outdoor, like billboards? Do we mean traditional media: radio/TV, or perhaps digital display ads and re-marketing? See, it gets complicated rather quickly.
'Integrated marketing' essentially means brand-led marketing across all marketing channels.
This keeps all the marketing efforts streamlined and consistent. It makes a marketing dollar stretch further because a brand isn't mixing its messages. The brand has strategically planned how a lead or a customer will move along the communication channels–the funnel–and finally convert into revenue. Integrated marketing means the brand grows in strength at every step of the way because the brand is clear, engaging, and generating big gains. This is the culmination point. We get there by looking right, sounding great, and driving revenue. It doesn't happen by accident and it is extraordinarily difficult to execute well. But when it works, a brand reaps a powerful reward–long-term repeat raving fans.
01
Brand Development
We dig deep to unearth the things that make your business tick. We identify exactly who you should be speaking to and then address the question, "Why should they choose you?"
deeply Understand your operation.
Identify your perfect customer.
Craft a memorable and resonant message.
Develop a voice for your brand.
Create meaningful brand virtues to fuel team culture.
02
Visual Identity
Create a powerful design system to carry your message to market. We design to meet the goals and criteria that we set during Brand Discovery and aim to stick out and be memorable.
Naming
Logo Development
Type and Color
Visual Language
Straightforward Brand Guidelines for consistency across all touchpoints
03
Design Collateral
Take the message and the identity and put it to work on digital and print collateral. Create the pieces that let your new brand live and breathe out in the real world.
Website
Sales Materials
Signage
Decks
Photography
Video
Packaging
Billboards
Digital posts
04
Marketing
Use the arsenal of tools that we built above and then crank up the volume. Now that you look the part, it's time to go to the party.
Digital Marketing
Targeted Campaigns
Content Marketing
Podcasting
Social Media
Traditional Marketing
Your Journey with Fidelis
We are hired for our vision– to see who you are and who your client needs you to be.
We push our clients to make deep connections with their perfect clients. We believe we can see where you need to go and the best roads to take to get there. Integrated marketing does that; it helps get your brand where you need to go.
All Capabilities
Brand Capabilities
Strategy
- Brand Positioning
- Brand Audits & Research
- Competitive Analysis
- Brand Messaging & Voice Development
- Customer & Audience Research
Identity
- Logo Design
- Color Palette Creation
- Typography Selection
- Visual Style Guides (Brand Guidelines)
- Naming & Tagline Development
- Iconography and Symbol Design
Experience
- Customer Journey Mapping
- Branded Environments (Retail, Office, Restaurant)
- Event and Expo Branding & Experiences
- Product Packaging Design
- Sensory Branding (Sound, Smell)
- Interior Design
Comms
- Copywriting (Brand Story, Taglines)
- Content Strategy
- Public Relations & Brand Advocacy
- Internal Branding (Employee Engagement)
Management
- Brand Governance
- Rebranding & Brand Refreshes
- Brand Equity Tracking & Analysis
- Crisis Management for Brand Reputation Consulting
Photography Capabilities
Commercial
- Product Photography (E-commerce, Advertising)
- Lifestyle Photography
- Corporate Photography (Headshots, Office Spaces)
- Fashion Photography
- Food and Beverage Photography
- Real Estate & Architectural Photography
Marketing
- Social Media Photography
- Branded Campaigns
- Influencer & Celebrity Photography
- Storytelling & Narrative Photography
Editorial
- Magazine & Print Editorials
- Travel & Adventure Photography
- Cultural Documentation
- Behind-the-Scenes Photography
Post-Production
- Photo Retouching & Editing
- Color Correction & Enhancement
- Composite Photography (Merging Images)
- Photo Restoration
Specialty
- Drone Photography
- Macro Photography (Close-Up)
- Time-Lapse Photography
Video Capabilities
Graphic Design
- Brochures, Flyers, and Print Materials
- Digital Banners and Display Ads
- Infographics
- Custom Illustrations & Icon Design
Web Design
- Website Design & Wireframing
- Website Maintenance
- Plugin Validation and Maintenance
Post-Production Services
- Magazine & Print Editorials
- Travel & Adventure Photography
- Cultural Documentation
- Behind-the-Scenes Photography
Distribution & Optimization
- Photo Retouching & Editing
- Color Correction & Enhancement
- Composite Photography (Merging Images)
- Photo Restoration
Specialty Video Services
- Drone Photography
- Macro Photography (Close-Up)
- Time-Lapse Photography
Live Streaming & Broadcasting
- Drone Photography
- Macro Photography (Close-Up)
- Time-Lapse Photography
Interactive Video Production
- Drone Photography
- Macro Photography (Close-Up)
- Time-Lapse Photography
Design Capabilities
Graphic
- Brochures, Flyers, and Print Materials
- Digital Banners and Display Ads
- Infographics
- Custom Illustrations & Icon Design
Web
- Website Design & Wireframing
- Website Development
- Website Maintenance
- Plugin Validation and Maintenance
Print Packaging
- Product Packaging
- Large-Format Printing (Signage, Banners)
- Book & Magazine Design
Motion Graphics & Animation
- 2D/3D Animation
- Explainer Videos
- GIFs for Social Media
- Interactive Video Design
Environmental & Exhibition
- Trade Show Booth Design
- Museum & Gallery Installations
- Event Graphics
- Wayfinding & Signage Design
Branding
- Logo Design & Brand Identity
- Typography Design
- Visual Identity Guidelines
Marketing Capabilities
Strategy
- Campaign Development & Strategy
- Market Research & Audience Segmentation
- Competitive Analysis
- Content Marketing Strategy
Digital
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing Campaigns
- Social Media Management (Organic & Paid)
- Web Analytics & Conversion Tracking
Content Creation
- Blogging & Article Writing
- Video Production
- Podcast Production
- Social Media Content Creation (Posts, Graphics)
Influencer & Affiliate
- Influencer Outreach & Collaboration
- Affiliate Program Setup & Management
- Referral Program Management
Public Relations
- Press Release Writing & Distribution
- Media Outreach & Pitching
- Crisis Communication Strategy
- Thought Leadership & Media Placement
Lead Generation & Sales Funnel Optimization
- Conversion Funnel Creation & Optimization
- Landing Page Design & A/B Testing
- Lead Nurturing via CRM Systems
- Marketing Automation (Email, SMS)
Events & Experiential
- Virtual Event Management
- Webinar Production
