Why does your business need a marketing strategy? The answer is so simple, we’re just gonna come right out and say it.
Do you have business goals you’re looking to reach? Do you have challenges you’re trying to overcome? Then you need a marketing strategy. Plain and simple.
“The right people will just find us on their own” approach can only last you so long, and it isn’t scalable. Even if you’re a smaller business, don’t let impostor syndrome get in the way of putting together a plan for growth. At the end of the day, no business is too small (or too big!) for a marketing strategy. Why?
Well, first you need to understand what a marketing strategy is, then you can understand why it is important to your business. To put it simply, A marketing strategy is a plan of action that determines how your business will attain a specific goal.
If you look closely, the word “CUSTOM” is written in invisible ink before “Marketing Strategy” in the title of this blog. That’s because there’s not a one-size-fits-all approach to marketing. Your goals/audience aren’t identical to anyone else’s, so your tactics shouldn’t be either. Your strategy should work in tandem with your branding (link) and your business goals to speak to your perfect market.
Creating a marketing strategy requires gathering intel and applying it in a way that will meet your needs. What do you know about your customer? What do they need to hear from you to be convinced your product or service will meet their needs? How do you guide them to purchase? Synthesizing all of the moving parts into a cohesive plan is where we come in – cue the Marketing Workshop! Consider it the ultimate strategy session.
Developing a marketing strategy is also a great way to gather all of your ideas into one place. It will make your world simpler, not more convoluted.
Questions about marketing? Not sure where to start?