Frustrated by the subpar selection of supplements on the market and their lengthy ingredient lists, Nick Salinas set out to create something better with Stoned Ape. Ever heard of the Stoned Ape theory? Listen to this episode of the Deep Dark to find out how it shaped Nick and his team’s vision/brand direction for this up-and-coming business. He and Chris also discuss the unique perspective that serving in the military brings to the business world, as well as the importance of picking the right people to build and represent your brand. Check it out.