Marketing Onboarding "*" indicates required fields FacebookThis field is for validation purposes and should be left unchanged.Legal Business Name*Do you do business under any other names?* No Yes Please list the other names you do business as.*Primary Business Location* Address Optional Line 2 City State / Province / Region ZIP / Postal Code Hours of Operation*Do You Have Any Other Business Locations?* Yes No Other Business LocationsDo you have different hours of operation at the other location(s)? Yes No Describe the different hours of operation across the locationsIs your business mailing address the same as your primary business location?* Yes No Business Mailing Address* Address Optional Line 2 City State / Province / Region ZIP / Postal Code Primary Business Phone Number*Main Point of Contact Name. Please List 1-3 People.*FirstLastEmailPhone Add RemovePreferred Form of Contact* Phone Email Both Who is the Business Owner?* First Last Date of Company's Founding* MM slash DD slash YYYY What Industry Are You In?*Number of Employees*Specialty Services*How did you hear about us?* Referral Google Search Black Cactus Club Network Other Who can we thank for referring you to us?*Please describe how you heard about us.*What is Your Company's Mission Statement? What is Your Why?*What is Your Company's Value Proposition?*A concise statement of benefits your company delivers.What Are Your Company Values?*12345What Are Your Goals?*1-Year3-Year10-Year Add RemoveSEO Onboarding InformationTargeted City*Top 5 Cities You Want to Target, In Order of Importance* Add RemoveTop 5 Keywords You Want to Target, In Order of Importance* Add RemoveFull Keyword List* Add RemoveFull List of Products/Services You Provide* Add RemoveAddress For Google Business Profile* Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Phone For Google Business Profile*Facebook URL (if applicable)Instagram URL (if applicable)LinkedIn URL (if applicable)YouTube URL (if applicable)Other Social Platform URLs (if applicable)Operating Business Hours*Website URL*Website Backend Login Credentials*Link to Your Google Business Profile*(Look up your business on Google Maps, click share, and copy the link)Google Business ProfileThese are business attributes that can be included in a Google Business Profile, if applicable, to optimize your listing. Please select all that apply to your business.Accessibility Attributes: Offers assisted listening devices Assistive hearing loop Auracast broadcast audio Wheelchair-accessible entrance Wheelchair-accessible restroom Wheelchair-accessible seating Wheelchair-accessible parking Wheelchair-accessible elevator Business Identity Attributes: Asian-owned Black-owned Latino-owned LGBTQ+-owned Disabled-owned Indigenous-owned Veteran-owned Women-owned Small business (less than $10M revenue annually; franchises don't qualify) Additional Attribute Categories: Amenities (Ex: Free Wi-Fi, parking, pet-friendly, outdoor seating) Payment Options (Ex: Accepts credit/debit cards, cash-only, contactless payment) Service Options / Offerings (Ex: Offers takeout, delivery, curbside pickup, same-day delivery, online estimates, 24-hour service, emergency services) Planning Attributes (Examples: Accepting new patients, reservations required/recommended, appointment required, membership required, online events calendar) Dining Options (Examples: Dine-in, takeout, delivery, outdoor seating, buffet, breakfast included) Crowd / Subjective Attributes (Examples: Adults only, family-friendly, kid-friendly) Highlights / Popular For (ex: “trendy,” “fast service,” “great views,” “good for kids”) Multilingual Support If selected 'yes' for multilingual support, list the language(s)Client ProfilesIf you could narrow down your customers to a few groups of people, who would they be? Please create 2-4 client profiles. For example, a dentist might primarily serve middle-aged mothers with their families, young professionals without children, and retirees. Those would be the dentist's three client profiles.Give a general description of your client:*Age range, gender, education level, employment, or any other relevant informationGive them a name:*Use the name of a client you have who generally embodies this person; it will make it easier for you to remember who the client profile is. Don't worry, this is only used internally.What are their frustrations and fears?*This is generally related to your product or service, but could also include general things like "doesn't have enough time in their day", etc.What are their wants and desires?*This is generally related to your product or service, but could also include general things like "wants to make enough money they can retire at 50", etc.What are their key purchase drivers?*What is the feature, service, or reason that, when they hear it, they instantly "add to cart" or sign a contract?Add another Client Profile? (We usually recommend having 2-4 Client Profiles)* Yes No Give a general description of your client:*Age range, gender, education level, employment, or any other relevant informationGive them a name:*Use the name of a client you have who generally embodies this person; it will make it easier for you to remember who the client profile is. Don't worry, this is only used internally.What are their frustrations and fears?*This is generally related to your product or service, but could also include general things like "doesn't have enough time in their day", etc.What are their wants and desires?*This is generally related to your product or service, but could also include general things like "wants to make enough money they can retire at 50", etc.What are their key purchase drivers?*What is the feature, service, or reason that, when they hear it, they instantly "add to cart" or sign a contract?Add a Client Profile* Yes No Give a general description of your client:*Age range, gender, education level, employment, or any other relevant informationGive them a name:*Use the name of a client you have who generally embodies this person; it will make it easier for you to remember who the client profile is. Don't worry, this is only used internally.What are their frustrations and fears?*This is generally related to your product or service, but could also include general things like "doesn't have enough time in their day", etc.What are their wants and desires?*This is generally related to your product or service, but could also include general things like "wants to make enough money they can retire at 50", etc.What are their key purchase drivers?*What is the feature, service, or reason that, when they hear it, they instantly "add to cart" or sign a contract?Add a Client Profile* Yes No Give a general description of your client:*Age range, gender, education level, employment, or any other relevant informationGive them a name:*Use the name of a client you have who generally embodies this person; it will make it easier for you to remember who the client profile is. Don't worry, this is only used internally.What are their frustrations and fears?*This is generally related to your product or service, but could also include general things like "doesn't have enough time in their day", etc.What are their wants and desires?*This is generally related to your product or service, but could also include general things like "wants to make enough money they can retire at 50", etc.What are their key purchase drivers?*What is the feature, service, or reason that, when they hear it, they instantly "add to cart" or sign a contract?Who Are Your Competitors?List Your Top Competitors, How They Are Different From You (Pros and Cons), and Summarize What They Do*NameDifferencesSummary Add RemoveList Businesses With the Same Customers As You, But Are Not in Competition With You*For example, a sparkling water company and Yeti coolers.What Are Your Distinctive Competencies? What Do You Excel At, Especially Within Your Market?*What Marketing Are You Currently Running?List Everything You Are Running*Traditional ads, organic social media, paid ads on social media, SEO, digital ads, referral/word of mouth, sponsorships, events, etc.What Kind of Performance/ROI Are You Getting From Them?*Is Your Business Active on Any Social Media Platforms?*YesNoIf Yes, Select Which Social Media Platforms Instagram Facebook LinkedIn Twitter/X TikTok YouTube Pinterest Select All
