We’ve been to the moon. We’ve mapped the oceans. So where’s the new frontier for the pioneering spirit? On this episode of the 9B Podcast, three bombastic, bloviating bros make the case that business is the last true frontier—and that entrepreneurship demands the same grit, risk tolerance, and pioneering mentality that built the American West.

We dig into Walt Whitman’s “Pioneers! O Pioneers!” and Michael Chabon’s “Manhood for Amateurs” to unpack what’s happened to risk, adventure, and ambition in one generation, and what it means for the next wave of business owners coming out of the Texas Triangle and beyond.

If you’re building a business, raising entrepreneurial kids, or just trying to figure out where your own pioneering spirit went — this one’s for you.