It’s all too common for businesses to get bogged down in the details of what they’re offering, who they’re targeting, and how they can dominate their market. Our clients are clearly passionate about what they do. They live and breathe their business. They are excited to be out of bed and making calls! Yet, they rarely show up with a...

Last year we hired some new team members. They’ve been a massive addition to our team’s capabilities and the group dynamics in the shop. Why start this read with our guys from last year?Good question. At the close of their first week, one of these newbies commented on how many ideas are swirling around the shop at any given moment—nevermind...

As we’ve all noticed lately, the zeitgeist has been yanking table cloths and carpet bombing conventions. Quite frankly some things have gotten a little out of Alignment. Take, for instance, the fact that the permed mullet is coming back into style even after we all failed to wear it well in the 80’s. Or the fact that Google’s AI is...

It may sound odd, but taking care of your marketing is a lot like working out. Here are 4 reasons why: 1. Starting ain’t easy For a fitness neophyte, the thought of getting off the couch and taking charge of your health can seem downright unappealing. Does walking to the mailbox count as a workout? Will going to the gym...

On this issue of the Alignment we’re taking a look at a fun creative project that Mark and Ryan concepted on a lunch break at Taco Bell. If you remember, last week we posted a carousel about social media strategies on our Instagram and Linkedin feeds. It said things like “1 metric ton” and “transcontinental transport” which are phrases that are not normally associated...

When possible, my family and I try to escape the unbearable Texas summer heat by heading north, seeking cooler climates and higher elevations. A few years ago, while traveling through Utah, Wyoming, and Montana, we stopped at a charming coffee shop in Salt Lake City, 3 Cups, for scones and morning coffee. I also stumbled upon a dilemma when my...