Marketing
Our clients need one thing: they need to be relevant in their space. Top of mind awareness, educating, offering, and drawing their customer's attention is a massive undertaking and always a pressing need. The easiest way to think of it: marketing is the strategy, the plan for how you're going to ask the girl out. Branding is why she says 'yes.'
The brands we partner with need help developing their brand identity, visual language, websites, and media - but to what end? The Fidelis Marketing team helps brands develop a custom marketing mix that performs. Our approach focuses on substantial data collection, interpreted reporting, and long-vision marketing plans. We develop the A/B marketing, then we test it, and continually perfect the system for our clients. We believe last month's ceiling should be this month's baseline.
Branding
The initial conception of a brand - a name, logo, graphics set - is only a small percentage of what constitutes a brand. Brand development and management take time, attention, and systematic construction. This is the truth. Slapping a blue logo on a product or restaurant isn't 'building a brand.' The truth is- a brand isn't contained in a digital file - a brand is simply the gut feeling of a potential customer. When you need to communicate effectively, you need brand development. We love brand development because we love seeing businesses thrive.
•Client Personas
•Brand Discovery Workshop
•Customer Journeys
•User Experience Assessment
•Market Trends / Analysis
•Brand Position & Statement
•Brand Delivery Systems
•Voice Development
•Brand Personality
•Social Media Guidelines
•Brand Genesis and Refresh
•Personal, B2B, and B2C
•Naming, Taglines, Slogans
•Brand Equity/Risk Assessment
Design
The visual language of a brand - a lunch menu, exterior murals, package design- is an enormous communication opportunity that every brand uses to build its faithful community of devotees. It is also where brand managers and creative teams get to stretch their wings to build collateral that delights and wows. That's our job: make things go 'pop' and 'wow' where we might have grimaced at a 'thud!'
•Color Pallets
•Typography
•Iconography
•Photography Guidelines
•Visual Language
In Application - Corporate identity systems, invitations, brochures, light projection, branded environment design, reports & slide deck creation, merchandise, uniforms, signage and large display ads, info-graphics, menus, corporate training documents, catalogs and more...
Web Design
A website is often a customer's first point of contact with a brand. Just having a website isn't always enough to stand out among the competition, but a beautiful and functional site can engage new customers and speak volumes about the quality of a business. We know websites often need to perform many different kinds of tasks. Our priority is understanding exactly how our client will best be served and building from there. Sometimes a simple, clean, and elegant website will do the trick, but we often have clients who need more sophisticated web design. We want to help both kinds of clients. We design for all screen sizes and shapes and we know great media makes a website scream and lay rubber on the asphalt.
•Marketing Landing Pages
•SEO Analysis
•Content Strategy
•Wireframes
•App Prototypes
•Microsites
•Web Ad Packages
•Email Marketing Campaigns
•Analytics and Custom Strategy
•Transparent Reporting
Media
Nothing turns heads like stunning video/photography/and motion graphics. We are accustomed to seeing quality media, and we've come to expect entertainment in any good mix of messaging. Great media lays the foundation for great websites, memorable print designs, and engaging ad campaigns. Brands buy quality media because they know nothing else performs as well. Fidelis started as a media company; it's in our DNA to mix light and story and pixel, and we don't intend to ever get away from our original offering.
Photography
•Architecture
•Food
•Portrait
•Industrial
•Product
•Lifestyle
•Fashion
Videography
•Interviews
•Hype Videos
•Social Media Content
•Commercials
•Advertisment
Motion Graphics
•Logo Animation & Guidelines
•Explainer Videos
•Supporting Graphics
•Animated Web Banner Ads
•Motion Tracking
•3D Animations
•Rotoscoping
